Advertising how to begin

by Rebecca White

First you need to learn everything there is to learn about your business, from what products you sell and their benefits to what type of specials your business is having for the month.

When you advertise you want to think like a consumer, the ad needs to be short yet catch their attention!

You only have a few seconds to get their attention and have them click through to read your entire ad and then proceed to click through to your site.

So how do you do this?

First you need a catchy headline/subject line!

Take yourself out of the “selling” mode, you need to think like you are a consumer who is looking for an item.  Remember you have to already know your niche market, otherwise you will be doing all this work for nothing!

Say you sell cosmetics, what as a consumer are you looking for?  Natural products, a sale, a buy one get one etc?  What does your product offer that is different from your competition, if you have to go to your competitions website and compare the products what does your product offer that is better than the competition?  Better value, more for the money, natural products, can you offer better customer satisfaction or better customer service?

HEADLINE EXAMPLES:

# of ways to use our products

Do you sell food items?  What about making up a recipe that includes your companies products in the recipe add it to your site or use it in a short add.  For example Watkins sells baking supplies why not write out a recipe for Chocolate Chip Cookies and replace the regular vanilla with the Watkins vanilla.  At the end of the recipe explain why Watkins vanilla will make your chocolate chip cookies taste so much better than using an imitation vanilla etc.

Use a HAS/HAVE proven headline

What has your company proven over the years?  IS your make-up or skin care products better than the competition?  Why is it better?

You may have to do a little research but it will be well worth it in the end.

Other headline examples:

A cut above the rest

A diamond in the rough

A drop in the bucket

A few success stories:  Here you will want to have a couple success stories ready to place in the ad or better yet add it to your website if you can and send people to that link

A new perspective

A simple technique that

Achieve the success you deserve

Actual case studies

Affordable Luxury Items

Amazing improvement

Anyone who buys will

Appealing Fragrance

Are you a (insert word) who has been trying to

Bargain Hunter

Based on my experiences

Etc there are so many ways you can make your headline POP!

The body of an ad needs to be short and to the point you want to direct them to your site to take a look around, always impress that they need to take action and do it now!

Ok I am not always straight and too the point!  I get all excited about what I am offering and go overboard sometimes too, this is the time to take a step back and re-read the ad.  Ask yourself these questions:

Would I read this ad?

Did the subject line get my attention?

What is not necessary in the body of the ad?

Would this catch my attention?

Did I proof read the ad?

Does all the links to my website work?

This week I want you all to write 2 different ads up for your business and post them on Wednesday with Assignment #1 ADS in the subject line.

I want you to write an ad like you normally do in the first spot, then I want you to go back over the ad and follow some of the tips I have shown you here and re-do the ad to see if you can come up with a better headline, body and get straight to the point!

Also this week I want you to look at other people’s ads where ever you network, copy the ones that caught your attention and ask yourself why did it catch your eye? What made you click through to read the whole ad?  Did you click through to their website?  Why or why not?  This is for your personal usage you do not need to post to the boards.

When you are watching TV or listening to the radio this week what ads did you listen to?  Which ones caught your attention and why?  Again this is for your personal usage, take notes in your 3 ring notebook as you discover things that may help you with your own ads.

Rebecca White has been marketing online for over 3 years.  During the 3 years she has used e-books and software products that she has purchased to help her become the well known WAHM internet marketing expert that she is today.  She started out on the internet not knowing how to build a website, not knowing how to market online.  Visit her site today and Learn while you Earn http://www.experts4wahms.com .  Rebecca also owns http://www.advantagemarketing4u.com  and http://www.supportformoms.com